There is always a sustainable and cost-effective way to promote your startup or even an existing business. You can easily market your brand during the festive season with the help of goodie bags. You must have noticed goodie bags in some events and festive occasions. Most of the reputed brands use goodie bags to create goodwill and delight their customers.
Additionally, certain business events have also started using the goodies bags. Not only they make your customers associated with the event but they also act as a reusable freebie, which can be used later. This simple strategy can promote your brand when the customer reuses these bags. This can be a great promotional tool for both start-up and ongoing businesses.
Let’s check the tips
Knowing and acquiring your Target
To make your marketing effective you must know your target and should be able to reach out to potential customers for getting desired outcomes. You must list down industries and also relevant other business establishments where you could cross-promote your goodie bags. Partner alliances will also help you to narrow down your things. Before making customized goodies bag activities and events must be taken into consideration.
The goodies bag must communicate a relevant message along with your company logo. Hence you must plan in advance. If you are doing any B2B event, you must also take the partner brand into consideration and make the bag design likewise. In these kinds of corporate events, you can also use custom wine bags to grab attention.
Defining your imprint strategy
More than you spend time branding the goodies bag you must understand what you are giving away to the partner alliance. Blindly putting your logo and website information on the bag will be an aggressive approach in promoting your brand. You must add a promotional item to your goodie bag in order to giveaway by appealing people for a call to action.
You must also add items that will be valuable to your partner. You can put certain personalized office items inside the bag along with your branding imprinted on the items. This will encourage your clients to reuse your bags.
Finding the perfect occasion
You must also introduce goodie bags for a perfect occasion. You should be in constant touch with the client to find out if they are celebrating any event. Or else you can also try to devise a monthly customize program where you can interact with potential customers from one month to another.
When in doubt go for funny or motivational quotes
At times you might feel confused about what to print on your goody bag. You can go with funny quotes if you are doing a direction promotion with the end customers. Or else you must go with motivational quotes while you are partnering with a corporate. These catchy lines will help you to grab the attention of the user and also others while the bag is being carried outside.